"The schnozz" agreed to make some public service teevee spot announcements for his favorite charity, the Fraternal
Order of Eagles and some as well for CARE if the Milwaukee fund-grabber would saddle up and horsefoot out to Las Vegas on the
double.
The Rosa Durante Memorial Workshop would teach indigent youth in the waterfront slums to fix radio sets and thus earn
a living. The Cyrano of the Night clubs cried, "You just write out the woids and I'll do da rest!"
Following a principle of public relations Gauer's employer in New York would not send a man out to Las Vegas
on the
grounds that they had not thought of doing that first. Gauer got some advice - Phone the flack at the Desert Inn, demand a
free room and you want everything free!
He got the idea - play it big!
